The leaked New York Times innovation report is one of the key documents of this media age » Nieman Journalism Lab

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This is very interesting…

The leaked New York Times innovation report is one of the key documents of this media age » Nieman Journalism Lab

 

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RULE TEN … for a Better Way to Live

Great rule of life to live by and a wonderful way to start the week;

“Beginning today, treat everyone you meet, friend or foe, loved one or stranger, as if they were going to be dead at midnight.  Extend to each person, no matter how trivial the contact, all the care and kindness and understanding and love that you can muster, and do it with no thought of any reward.  Your life will never be the same again.”

-Og Mandino

 

 

Are you in sales?

I agree, the majority of us are in sales. Several CEO’s I admire are the best sales people on the planet. #inspiredbythelegendarychetholmes

The Ultimate Sales Machine Blog

shutterstock_147819386Many people say they are not a sales person. Maybe that is because of what we think sales people are. In college, a professor asked the class “Who here will be in sales at the end of the year?” I didn’t raise my hand because I pictured a person hauling a vacuum cleaner from door to door. But I was already in sales—as a football coach trainee I had to sell the players on what play to do next, as a bartender I had to sell them to try the latest happy hour drink. If you ask the common person what sales is they’d say it is someone selling someone else a product or service. And they would be wrong.

Sales is transferring a belief. A belief translates into confidence. That confidence moves people. It is not about getting you to do something. It is about getting you…

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Quick and dirty little A.D.H.D video ads coming soon on social channels near you!

Ready to get your mobile video ad skills game on?  Media about media with contextually relevant media in motion is a three dimensional game changer.  It’s like the Don Quixote of marketing micro-strategy that we need to keep an eye out for.

Flash memory from servers, codec and compression (like h.264), and peer-to-peer networking has made some serious advances over the past few years, with Spotify and instagram video, which then came Vine with auto-play (same as on FB), and so things are.. let’s just say evolving.  Logically the next step is for advertisers to jump on board… naturally with cute little six second videos (probably longer).

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So are you ready for mobile video ads inside social channels auto-playing every 30 seconds?  Will it yield similar results to other video ad channels and improve Reach (impressions x users)?  With all this content inventory to auction off inside the ever developing social channels and the need to fill space for advertisers, how long will it take content producers to perfect this method of delivery? I’m going to guess not long considering Vine is already giving us that, but will marketers be creative or will they continue to intrude and break our loyalty by pushing their ads on us because they are not ready to change their mad men methods or message. Mobile auto-play ads will be an interesting way to attract new publishers.  Although, the big challenge is that some storytellers are great writers, but not great video publishers.  For some, this could be a game changer and for others, a big barricade and challenge to overcome.  We may need to surf on some Vine and look back on GaryVee’s Wine Library TV to further the ideation for creation.  You be the judge, check out the stat

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mobile ads

I’m only making a prediction here as others have.  We’ll see what this years F8 is going to present and if mobile auto-play is really on the radar as we all think it is. Comment below!

How one ballet lesson can improve your presentation skills

Yes, I said it.  Something your probably not very familiar with.  Ballet.  Ya know, that thing you have to wear tights and leotards.  I’ve personally spent over 15 years behind the bar practicing and exercising technique, form, positioning and motion.  Refining my core strengths which improves all aspects of athletics in one form or another.  Here is how one ballet lesson can improve your presentation skills.

ballet helps presentation
ballet dancers have the best stage presence

Body positioning.  In ballet, you learn the basics of classic ballet positions.  Where to align your feet, how to hold your arms in the air, chest, hips, neck, back, knees, tail bone, and so on.  You master your body structure and how it all connects.  That’s why some of the greatest sports athletes take or have taken ballet classes.

How does this improve your presentation skills?  First, it will improve your stage presence.  Your body placement and positioning says a lot when it comes to the confidence you have on stage.  A simple two degree adjustment can change one’s perspective of you entirely.

Be bold and take a chance.  If your presentation skills do not improve from taking a ballet class, send me receipt and I’ll personally refund you.  I guarantee it.

To your well formed success – Brian

 

Social Marketing Technology Training with Dennis Yu, Alex Houg and BlitzMetrics

Last week I had the privilege of spending 5 full days packed learning Social Marketing Technology Training with Dennis Yu, Alex Houg and the BlitzMetrics team.  It was nothing short of impressive and quite the learning experience.  Each day had its own theme categorized similar to a workshop full of contextual relevancy and experience provided by Dennis & Alex.  It was great to deep dive as a data scientist using MySQL Workbench and as a group, query data to analyze the different scenarios, probabilities, and rationale behind all of it.

We created Social Affinity Models, analyzed the conversion funnel, discussed strategies and tactics for content production relative to Audience building content, Engagement content and Conversion focused content.  All the while, backed up everything with an ROI (return on investment), ROAS (return on advertising spend), ROMI (return on marketing investment) models to boot, because as we all know, you can’t manage what you don’t measure.  All things I’m familiar with, yet, this setting was different.  I believe it was the passion in the room, filled with great minds.

Dennis Yu data science
Dennis Yu data science

I really like how they laid out the structure of the training as it put most of the social marketing pieces together as one.  Strategy, Content, Targeting, Amplification and Optimization all a part of the mix.  We also had the time to insert some InfusionSoft & Marketo marketing automation.

Other topics we trained on included; becoming a thought leader, personalization process, engagement modeling, competitive analytics, data modeling, AdWords, Facebook Power Editor, Top N, Google Analytics, Market Mix Modeling, Advanced Attribution, FB Insights CSV and Metrics Decomposition.

This was a truly fantastic week with Dennis, Alex and the BlitzMetrics team.  I’m excited to apply everything that I learned with my existing experiences and have with my clients continue to win by marketing and innovating.  #CrushIt