It may be time to start collectively gathering and indexing all your social data.
We’ve long been talking about the importance of businesses keeping their own records of the content from their social media profiles. Just last week there was another Facebook outage which serves to remind us all that this information is not evergreen if solely held by third-parties.
The need for archiving social media data is further underlined by the findings of a litigation trends survey conducted earlier this year by Norton Rose Fulbright. The research, undertaken in April 2014, found that 20 percent of the companies surveyed had to preserve or collect data from social media accounts in a dispute or investigation. To put this into context, five years ago that number was almost nonexistent.
While some of the major social networks do offer an export of data, it’s not always in an easily reusable format, nor is it available immediately upon request. As Robin Harris quite rightly stated in his…
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Brian Karoff 